Be Wary of the “Too Good to be True” Sale and Other Tricks of the Trade

You’ve undoubtedly seen the commercials: “I carpeted my whole house, but only paid for this much carpet” by Empire Today and the computer graphics display a whole house of carpet being reduced to one room of carpet that was allegedly the only room they paid for. Another good one by Home Depot: “Whole house of carpet installed for only $37.00.”

Surely you’ve heard the saying: “There at no such thing as a free lunch,” and you can be sure it applies to these clever advertisements. Empire Today, Home Depot, Lowe’s and any other flooring retailer making stupendous offers need to make a profit just like any flooring retailer, so how do they make such incredible offers and survive?

Consider All the Details

Where there is an outrageous offer, there is the fine print! What is actually included for that special? Let’s take a look:

“60% Off Sale”

by Empire Today

 

What’s in the Fine Print?

Disclaimer: “Discount is applied to select styles of Carpet, Hardwood, Laminate, Ceramic, and Window Treatment products only.”

Translation:

        • You are limited to a few of their products not their entire selection.
        • Sale products are usually entry level. These aren’t necessarily unattractive products, but certainly aren’t stand outs which lures you into a higher end product that happens to be full price.

Disclaimer: “No discount is applied to installation, all other materials, padding, miscellaneous charges, and applicable taxes.”

Translation:

        • The flooring product is strictly on sale, not all the other materials associated with installing the product nor the labor to install it.
        • As with any installation, you will have labor costs, but other materials are always necessary no matter the product. Carpet needs pad and perhaps new tack strip. Hardwood needs adhesive or nails. Laminate needs underlayment. Ceramic needs mortar and grout.
        • You will pay a premium for labor and materials to make up the difference for the “discounted” product.

Disclaimer: “Product cannot be sold separate from installation.”

Translation:

        • Empire Today cannot honestly sell carpet, hardwood, laminate, ceramic at 60% off. The company needs to make a profit to survive!
        • If you were thinking that you could buy the materials and install it yourself, think again. The discount is only applied if you pay for the installation. 
        • You may be figuratively saving 60% on the flooring product, but you cannot purchase that product without paying to install it and that, my friend, is where they make up the difference by ramping up the price for labor and installation materials.

 

 “$37.00 Whole House Basic Carpet Installation

by Home Depot

 

Installation Disclaimers: posted by Home Depot as of December 19, 2013:

“$37 Whole House Basic Carpet Installation on purchases of $499 or more. Offer valid 10/31/13 through 1/29/14 with the purchase of carpet and pad. Minimum purchase amount of $499. Customer must purchase installation and pad to be eligible for discount. Discount applies to basic labor only, and does not include product, pad, or optional/custom labor. Excludes glue down, wool, 90 Day Guarantee, Shop at Home installation and commercial installation (applies to single family residential only). See store associate for details and product exclusions.”

What’s in the Fine Print?

Disclaimer: “Offer valid with the purchase of carpet AND pad. Customer must purchase installation and pad to be eligible for discount.”

Translation:

    • The cost of carpet and pad will be incredibly inflated to accommodate for the “discounted” installation.

Disclaimer: ” Discount applies to basic labor only, and does not include product, pad, or optional/custom labor.”

Translation:

    • You will be charged for every little thing that Home Depot excludes as “Basic Labor”. Do you want your old carpet and pad removed? That’s probably not going to be considered basic labor. Need some fresh tack strip? Again, not part of basic labor. Have a staircase to be carpeted? Stairs are probably not considered “basic labor”.

Disclaimer: “Excludes glue down, wool, 90 Day Guarantee, Shop at Home installation and commercial installation (applies to single family residential only). See store associate for details and product exclusions.”

Translation:

    • The product you most want may not be included as a part of Home Depot’s installation offer.

 

Be A Smart Shopper

When it comes to flooring installation it always comes down to the bottom line. Have in writing the final installation cost and know what is included for that cost. You will be spared a multitude of unwelcome surprises on installation day. By the way, Western Carpet is very competitive in pricing and we offer free residential and commercial estimates.

Shop at home or office! Call: 909-794-0333

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